Autumn is the time to start active activities. The problems of a hot summer are in the past, vacation’s season ends, than it's a time to implement ambitious ideas and plans. If in 2009 stagnation of the market cause of the crisis prevented their implementation, then today the magazine “Food Promotion. Prod & Prod” starts to implement its plans. One of the editorial’s priority tasks – is an active entry into the regions.

Itis the thoughtful decision, which realization is a necessity at this stage of the publication. Of course, the major business centers of the country are Moscow and St. Petersburg, here the information is accumulated, processed and implemented in practice. But business in the regions is developing as well and its demand in timely, objective and professional information, that contains magazine, is no less huge.

New market’s trends, survey and analysis of the marketing practice and promotion, specific ideas, tips and tricks to use them on the places - all this information the regional companies, seeking to operate in accordance with the requirements to the modern, efficient business practices, will find in the magazine “Food Promotion. Prod & Prod”. 

Within the frameworkof thisstrategy an editorialbusiness activity has been planned.Attendance of the regional conferences, forums, exhibitions, seminars, where all participants will be able to get the publication is one of the conditions of a successful entry into the regions.

The publication will be distributed at the business meetings to cover all of the Russian regions. Such as: the North-West, the Ural, the Siberia, the Far East, the Karelia, the Altai, the Volga and the Southern Russia.

The General Director of RA HabeasCorpus and the magazine “Food promotion. Prod & Prod” Olga Frizorger says: “For us regions’ active development is not just a way to increase circulation and expand the geography of the magazine. It is an opportunity to obtain timely informationto morefood market’s players. It is not a secret that making business on the ground is often compounded by certain informational vacuum, lack of advanced technologies’ knowledge and methods, or the inability to apply them in practice. Ourtaskistohelpchangethesituation.

In addition, we strive to get the kind of feedback, learn the experience and achievements of the region’s companies in and, as a consequence, - to cover this information in the materials of our publication. An output to the local markets will not go unnoticed and by those advertisers, who place their proposals on the pages of the magazine.Thus, the planned development in this direction will bring tangible benefits to all participants of the journal’s creating as well as to its readers.”