The popularity of soy products is growing worldwide rapidly. In the U.S. soy cheese, milk, or mayonnaise are expensive twice than traditional, because are considered beneficial for health. In Russia, it is vise verse, the soy products are still "under suspicion" at the average consumer.

However, today, in the age of active promotion a healthy lifestyle and interest to healthy food has broken out with renewed vigor.

You have the opportunity to get acquainted with the situation in the market of soy products in the latest issue of the magazine “Food Promotion. Prod&Prod” in the article “Neither fish nor fowl”.

The magazine “Food Promotion. Prod&Prod” is intended to inform entrepreneurs about innovations in business. The editorial staff is developing and is keeping up with a time. So a new rubric: “The Edge’s Marketing” is opened in the August issue of “Food Promotion. Prod&Prod”

The idea of its ​​creation has come while media program was developing. This media program is aimed at the formation of civilized inter-regional partnerships in the area, which is the subject of the magazine’s research.

The articles and the analytical materials, published in this column, will help readers to gain a clear and complete picture of what's happening at the grocery market this or that country’s area.

There is a triennial active dialogue between suppliers and retail chains on the pages of the magazine “Promotion of food. Prod & Prod”.

The magazine is a kind of arena, where the trade experts, the producers, the public bodies and the authorities are met.

In the August issue of the magazine “Food promotion. Prod&Prod” every entrepreneur can find answers the today’s pressing questions as well as to get a lot of useful information.

In the new issue of “Food Promotion. Prod&Prod” is the question of the role of the power’s synergy between business and government in the economy of the regions under the heading “The Current Topic”.

To date, one of the multi-level market segments is a branch of the confectionery baked goods.

20 grams of butter should be daily present in a man’s body for its full functioning.

The shops are full of brands’ variety.

How to make the right choices and not be winded round one's little finger? – read the analytical article “The King Sandwich”, published in the magazine “Food Promotion. Prod&Prod”

Before the collapse of the Soviet Union the dairies produced an environmentally safe, affordable and delicious product without using modern technological contrivances and chemical additives.

However, such a production suffered damage, because 50% of the goods’ cost covered surcharges from the state budget.

In the new August issue of the magazine “Food Promotion. Prod&Prod” burning for today question: “Whether the Russian ice cream will return the title of best in the world” is broached under the heading “The Market”?

A businessman as well as simple middlebrow will find a lot of interesting and useful information in the research article under the title “The Hot Ice”

The author of the material captures the gist of the problem, initially introducing the reader to the case. The data provided in percentage ratio relative to the ice cream domestic market ARE compared with the analogy of the west.

RA HabeasCorpus, the publisher of the "Food promotion. Prod & Prod “, and the agency Inter- Mail had contracted outsourcing deal, according to which the agency took over a whole magazine’s subscription company.

The company Inter-Mail is one of the leading major subscription agencies with well-developed regional dealer network. The main areas of its activity are the organization of the corporate subscriptions to publications, as well as the express delivery of media and correspondence.

The agency’s manufactured capacity, professional shipping and well-developed logistics center can fulfill orders accurately and quickly deliver printed products to every corner of the Russia.

The General Director RA HabeasCorpus O. Frizorger says: “We believe that it is absolutely correct and timely decision.TheCooperation with the Inter-Mail through the subscription campaign will increase geographic fame of the magazine “Food promotion. Prod & Prod” and will make published information accessible to almost all players of the food market.

For us the active output to the regions is more than relevant. This step will not only increase the publication’s circulation, but also will realize the basic principle of publishing - orientation to the consumer more fully. Opportunity to bringto theregional manufacturers, distributors and advertising agencies information about new trends of the market, about world’s experience and Russian practice of the food promotion industry, to provide relevant and achievable practical advices is one of the important missions of the magazine.

Taking into accountthe needs of every region, while forming the mailing base is another publication’s step in the direction to satisfy the interests of the consumers.

In addition, the geographical expansion of distribution will bring tangible benefits to advertisers who place their proposals on the pages of the magazine - both in terms of the communications’ effectiveness and in terms of the target audience’s coverage. The main part of the circulation will be given to the company Inter-Mail, but, nevertheless, for those subscribers who wish to subscribe via Moscow or St. Petersburg magazine’s offices, a subscription resource will be on our website.

Suchform of the work will make the subscription more convenient and accessible for our metropolitan readers and as well as for audiences at the regions. In addition, the outsourcing of the subscription company will have a very positive impact on the materials of the publication.

The HabeasCorpus advertising agency will develop and conduct promotional campaigns in airports, as well as will create and release the magazine “Food Promotion. Prod & Prod “. Therefore such the important part of the work as publication’s subscription and distribution we decided to give the professionals who have adjustedmanufacturing facilities and appropriate infrastructure. Thus, all our attention we are able to focus on creativity and on further work in order to improve the content of the magazine and to make current, interesting and timely publications according to the needs of our subscribers and advertisers."