RA HabeasCorpus, the publisher of the "Food promotion. Prod & Prod “, and the agency Inter- Mail had contracted outsourcing deal, according to which the agency took over a whole magazine’s subscription company.

The company Inter-Mail is one of the leading major subscription agencies with well-developed regional dealer network. The main areas of its activity are the organization of the corporate subscriptions to publications, as well as the express delivery of media and correspondence.

The agency’s manufactured capacity, professional shipping and well-developed logistics center can fulfill orders accurately and quickly deliver printed products to every corner of the Russia.

The General Director RA HabeasCorpus O. Frizorger says: “We believe that it is absolutely correct and timely decision.TheCooperation with the Inter-Mail through the subscription campaign will increase geographic fame of the magazine “Food promotion. Prod & Prod” and will make published information accessible to almost all players of the food market.

For us the active output to the regions is more than relevant. This step will not only increase the publication’s circulation, but also will realize the basic principle of publishing - orientation to the consumer more fully. Opportunity to bringto theregional manufacturers, distributors and advertising agencies information about new trends of the market, about world’s experience and Russian practice of the food promotion industry, to provide relevant and achievable practical advices is one of the important missions of the magazine.

Taking into accountthe needs of every region, while forming the mailing base is another publication’s step in the direction to satisfy the interests of the consumers.

In addition, the geographical expansion of distribution will bring tangible benefits to advertisers who place their proposals on the pages of the magazine - both in terms of the communications’ effectiveness and in terms of the target audience’s coverage. The main part of the circulation will be given to the company Inter-Mail, but, nevertheless, for those subscribers who wish to subscribe via Moscow or St. Petersburg magazine’s offices, a subscription resource will be on our website.

Suchform of the work will make the subscription more convenient and accessible for our metropolitan readers and as well as for audiences at the regions. In addition, the outsourcing of the subscription company will have a very positive impact on the materials of the publication.

The HabeasCorpus advertising agency will develop and conduct promotional campaigns in airports, as well as will create and release the magazine “Food Promotion. Prod & Prod “. Therefore such the important part of the work as publication’s subscription and distribution we decided to give the professionals who have adjustedmanufacturing facilities and appropriate infrastructure. Thus, all our attention we are able to focus on creativity and on further work in order to improve the content of the magazine and to make current, interesting and timely publications according to the needs of our subscribers and advertisers."