The popularity of soy products is growing worldwide rapidly. In the U.S. soy cheese, milk, or mayonnaise are expensive twice than traditional, because are considered beneficial for health. In Russia, it is vise verse, the soy products are still "under suspicion" at the average consumer.

However, today, in the age of active promotion a healthy lifestyle and interest to healthy food has broken out with renewed vigor.

You have the opportunity to get acquainted with the situation in the market of soy products in the latest issue of the magazine “Food Promotion. Prod&Prod” in the article “Neither fish nor fowl”.

The magazine “Food Promotion. Prod&Prod” is intended to inform entrepreneurs about innovations in business. The editorial staff is developing and is keeping up with a time. So a new rubric: “The Edge’s Marketing” is opened in the August issue of “Food Promotion. Prod&Prod”

The idea of its ​​creation has come while media program was developing. This media program is aimed at the formation of civilized inter-regional partnerships in the area, which is the subject of the magazine’s research.

The articles and the analytical materials, published in this column, will help readers to gain a clear and complete picture of what's happening at the grocery market this or that country’s area.

There is a triennial active dialogue between suppliers and retail chains on the pages of the magazine “Promotion of food. Prod & Prod”.

The magazine is a kind of arena, where the trade experts, the producers, the public bodies and the authorities are met.

In the August issue of the magazine “Food promotion. Prod&Prod” every entrepreneur can find answers the today’s pressing questions as well as to get a lot of useful information.

In the new issue of “Food Promotion. Prod&Prod” is the question of the role of the power’s synergy between business and government in the economy of the regions under the heading “The Current Topic”.

To date, one of the multi-level market segments is a branch of the confectionery baked goods.

20 grams of butter should be daily present in a man’s body for its full functioning.

The shops are full of brands’ variety.

How to make the right choices and not be winded round one's little finger? – read the analytical article “The King Sandwich”, published in the magazine “Food Promotion. Prod&Prod”

Before the collapse of the Soviet Union the dairies produced an environmentally safe, affordable and delicious product without using modern technological contrivances and chemical additives.

However, such a production suffered damage, because 50% of the goods’ cost covered surcharges from the state budget.

In the new August issue of the magazine “Food Promotion. Prod&Prod” burning for today question: “Whether the Russian ice cream will return the title of best in the world” is broached under the heading “The Market”?

A businessman as well as simple middlebrow will find a lot of interesting and useful information in the research article under the title “The Hot Ice”

The author of the material captures the gist of the problem, initially introducing the reader to the case. The data provided in percentage ratio relative to the ice cream domestic market ARE compared with the analogy of the west.

The editorial board of the magazine “Food Promotion. Prod & Prod” announces the start of work, on the final this year, number that goes out of print on 15 December. Functional purpose of this issue - to give an opportunity to the participants to the food market: on the one hand - to congratulate the partners with the New Year, on the other hand – to use this channel as a means of warning about its marketing and exhibition activity in 2011. And the most important business event in the agro-food sector at the beginning of the year – it is, certainly, Prodexpo exhibition in Moscow. Accepting applications for advertising in the magazine "Food Promotion. Prod & Prod” № 12 starts.

The task of any ads is to stimulate interest of the potential buyer, to induce him to purchase the proposed product. Increasing sales is the dominant purpose behind any campaign. We propose you to consider our magazine as an active media channel that can help to implement your plans. If you are an exhibitor “ProdExpo-2011” - make the additional steps to provide greater success and productivity to your own work. The preparation to the exhibition is a well thought out and built system of measures. Provide yourself more informational support in the profile press. Taking into consideration the personal employment of visitors, use the exhaust receptionto warn about your participation beforehand.

Advertisement in the magazine "Food promotion. Prod & Prod” complements all marketing communications aimed to establish an active traffic to your booth. Thanks to these preparatory actions, the structure of the visitors is segmented in such way that it that helps to identify target customers, interested in implementing your product most accurately. Exhibition marketing is used not only with the aim to attract new customers, but also to retain loyal customers. What could be more important for the seller of your product than the fact of activity of the enterprise, which takes care of the fame of its brands? The constancy of advertisement and PR-actions creates an impression of stability and sustainable security of the company, indicate the popularity of its brands, and therefore to arouse trustamong the food business community.

Autumn is the time to start active activities. The problems of a hot summer are in the past, vacation’s season ends, than it's a time to implement ambitious ideas and plans. If in 2009 stagnation of the market cause of the crisis prevented their implementation, then today the magazine “Food Promotion. Prod & Prod” starts to implement its plans. One of the editorial’s priority tasks – is an active entry into the regions.

Itis the thoughtful decision, which realization is a necessity at this stage of the publication. Of course, the major business centers of the country are Moscow and St. Petersburg, here the information is accumulated, processed and implemented in practice. But business in the regions is developing as well and its demand in timely, objective and professional information, that contains magazine, is no less huge.

New market’s trends, survey and analysis of the marketing practice and promotion, specific ideas, tips and tricks to use them on the places - all this information the regional companies, seeking to operate in accordance with the requirements to the modern, efficient business practices, will find in the magazine “Food Promotion. Prod & Prod”. 

Within the frameworkof thisstrategy an editorialbusiness activity has been planned.Attendance of the regional conferences, forums, exhibitions, seminars, where all participants will be able to get the publication is one of the conditions of a successful entry into the regions.

The publication will be distributed at the business meetings to cover all of the Russian regions. Such as: the North-West, the Ural, the Siberia, the Far East, the Karelia, the Altai, the Volga and the Southern Russia.

The General Director of RA HabeasCorpus and the magazine “Food promotion. Prod & Prod” Olga Frizorger says: “For us regions’ active development is not just a way to increase circulation and expand the geography of the magazine. It is an opportunity to obtain timely informationto morefood market’s players. It is not a secret that making business on the ground is often compounded by certain informational vacuum, lack of advanced technologies’ knowledge and methods, or the inability to apply them in practice. Ourtaskistohelpchangethesituation.

In addition, we strive to get the kind of feedback, learn the experience and achievements of the region’s companies in and, as a consequence, - to cover this information in the materials of our publication. An output to the local markets will not go unnoticed and by those advertisers, who place their proposals on the pages of the magazine.Thus, the planned development in this direction will bring tangible benefits to all participants of the journal’s creating as well as to its readers.”

On the 8^th of June a ceremony of awarding laureatesand the winners ofthe city competition “Moscow Quality” was taking place in the Jewelry house “Aesthete”.  The event was organized by the Government of Moscow and the Moscow Commerce’s Chamber. Being the media partner of this event, the magazine: "Food Promotion. Prod & Prod” was awarded with the diploma “For the active assistance in organizing the city competition “Moscow Quality””.

From its part, the editors ofthe magazine“Food promotion. Prod & Prod” had developed its own gift certificates for the laureates and winners, which were solemnly presented at the award’s ceremony.

The laureates and winners of the competition are: LLC“METATR”, OJSC MZPS “CARAT”, OJSC “ICMA” LLC “Dmitrovsky’s vegetables, OJSC “Zelenograd’s Source” LLC “Uvarov and K", OJSC “MVKZ “KiN””, CJSC “BRPI”

The editorial board of the magazine “Food promotion. Prod & Prod” hopes that the partnership that has developed with the organizers of the competition “Moscow Quality” will be expanded and strengthened further.

RA HabeasCorpus, the publisher of the "Food promotion. Prod & Prod “, and the agency Inter- Mail had contracted outsourcing deal, according to which the agency took over a whole magazine’s subscription company.

The company Inter-Mail is one of the leading major subscription agencies with well-developed regional dealer network. The main areas of its activity are the organization of the corporate subscriptions to publications, as well as the express delivery of media and correspondence.

The agency’s manufactured capacity, professional shipping and well-developed logistics center can fulfill orders accurately and quickly deliver printed products to every corner of the Russia.

The General Director RA HabeasCorpus O. Frizorger says: “We believe that it is absolutely correct and timely decision.TheCooperation with the Inter-Mail through the subscription campaign will increase geographic fame of the magazine “Food promotion. Prod & Prod” and will make published information accessible to almost all players of the food market.

For us the active output to the regions is more than relevant. This step will not only increase the publication’s circulation, but also will realize the basic principle of publishing - orientation to the consumer more fully. Opportunity to bringto theregional manufacturers, distributors and advertising agencies information about new trends of the market, about world’s experience and Russian practice of the food promotion industry, to provide relevant and achievable practical advices is one of the important missions of the magazine.

Taking into accountthe needs of every region, while forming the mailing base is another publication’s step in the direction to satisfy the interests of the consumers.

In addition, the geographical expansion of distribution will bring tangible benefits to advertisers who place their proposals on the pages of the magazine - both in terms of the communications’ effectiveness and in terms of the target audience’s coverage. The main part of the circulation will be given to the company Inter-Mail, but, nevertheless, for those subscribers who wish to subscribe via Moscow or St. Petersburg magazine’s offices, a subscription resource will be on our website.

Suchform of the work will make the subscription more convenient and accessible for our metropolitan readers and as well as for audiences at the regions. In addition, the outsourcing of the subscription company will have a very positive impact on the materials of the publication.

The HabeasCorpus advertising agency will develop and conduct promotional campaigns in airports, as well as will create and release the magazine “Food Promotion. Prod & Prod “. Therefore such the important part of the work as publication’s subscription and distribution we decided to give the professionals who have adjustedmanufacturing facilities and appropriate infrastructure. Thus, all our attention we are able to focus on creativity and on further work in order to improve the content of the magazine and to make current, interesting and timely publications according to the needs of our subscribers and advertisers."