A new issue of the magazine “Food Promotion. Prod & Prod” was issued in the January of 2012 year. The theme that is declared in the issue has related not only to the Russian territory.

In the edition of the attention were the economic possibilities of trading partners - the countries that supply the Russian market their products. The economic possibilities of the trading partners – the countries that supply their products to the Russian market are under the remark of the editorial staff.

The materials, which help the foreign suppliers to find a dealer in the Russian food market, and the Russian wholesaler to get acquainted with the new proposals of the Western partners, have reflected under the rubric “The Marketing of the Region”

The project of the promotion of the Polish products in Russia is continuing in the article “The Polish’s zest”. A brief conversation, where the Authorized Representative Minister – the Embassy’s counselor of the Republic of Poland in Moscow Marchek Ochepka has told about the cuisine’s peculiarities of his nation and has expressed the hope that the national Poland brands, famous throughout the world, will soon be known to the Russian consumer, is put in at the article. Poland is selling the food products to the amount of more than $1 billion in Russia, but there are no such tasty and nutritious the traditional Polish food (which is in high demand for the hundreds of years) as: cheese ostsypok, juniperic sausages (yalovtsova), blood sausage, prunes in chocolate glazes, sesame peanut brittle (sezamks) in the Russian stores. These delicacies are almost unknown in Russia, although these products are in the same categories as the universally acknowledged Italian or Spanish gammon and French cheeses. The Polish goods are hold on to them in quality and, moreover, are the hallmark of the healthy Polish cuisine. Poland is one of those unusual countries where the industrial production is maximum ecologically. Accordingly, the products, manufactured here, excel at naturalness, high quality and unique flavor characteristics. Famous throughout the world, it is intending to gain the Russian consumers. The article “The Slavonic Sophistication”, about how the Polish delicacies are looking for the ways of entering to the Russian market, continues the theme.

The Poles have learned to rise to the high claims of the international trade networks and to work according to the Western standards. But at the same time they have kept all the mentality’s peculiarities, they know the nuances of the sales turnover and the taste preferences of an Eastern European consumer - The Slavonic national cuisines are very similar to each other in fact. Despite all the difficulties of the whole history, the Poland entrepreneurs just want to make a quality business and to find the worthy partners in the huge Russian market.

A list of the Polish companies, which are offering their products and are looking for their partners in Russia, is published in the magazine.

The materials about the Romania's export policy have supplemented the rubric. In the article “The Russian Market – the desired aim for the Romanian producers of the canned packs” the president of the Association of the producers of the Romanian canned packs – mister Aurel Tanase tells about the production of the national canning plants, a quality of which is gone with all European standards, about its cost, about the territorially- geographically proximity of the country-exporter, as well as about the desire to renew the existing traditions.

The article “German run-out" about the new Germany bio-products in the Russian market is finalized the rubric. Dr. Ewald Evering the General Director of the Russian embassy of the company “Rusmarketing” is telling about the innovative environmentally friendly products from Germany and its promotion in the domestic market.

The articles and the analytical materials of the rubric “The Region’s Marketing” will help the readers to get a complete picture of what's happening in the domestic food market, and which exporters offer their products.

The magazine “Food Promotion. Prod & Prod” invites its readers to visit the editorial staff’s stand at the exhibition “Prodexpo – 2012” from 13 to 17 February, where a new issue of the magazine will be presented.