A new number of the magazine “Food Promotion. Prod & Prod” issued in January 2011. The Fresh issue pleased readers with exclusive and relevant information related to the promotion of goods. The content of the magazine is designed so that the reader can find the provided information quickly and has become the most knowledgeable.

It is impossible not to note the rubric “The Market Square”. This is not just dry facts’ presentation and statistics’ given; you will find unique and so important information to date in the articles of this rubric. Here you can read about current trends and developments in the market in detail, learn about the prospects of single market segments’ the development and major players.

The January issue of the magazine “Food promotion. Prod & Prod” presents three very interesting articles: “The Game “loyalty””, “The road to the market”, and “Six elements” under the head “The Market Square”. The material of each of these articles is original and informative. The represented facts and events have practical benefits for all participants of market relations.

An article “The Game “loyalty”” is presented in an unusual manner. The magazine staff tells the story of a retail network through the eyes of a consumer. Many of the Russian retailers do not fully understand what is it loyalty. The Buyer willingly enjoys all discounts and privileges, provided by the seller and goes to competitors without hesitation. To avoid this, a true buyer’s trust should be called. A positive attitude to the store can be understood under the loyalty. To achieve this effect bonus or discount systems are used often. Such system has given a definite effect for the first time, but customer’s loyalty is still falling eventually. It turned out that the standard programs of loyalty do not encourage the buyer properly. Regardless of income level, consumers understand that law price does not mean quality. In this case, many find the way out with the help of savings, limiting themselves to have funs and entertainments, focusing on the essential commodities. The Article “The Game “loyalty”” in addition to useful and interesting information presents real-life examples and helps to develop relationships with consumers virtually.

The article “The Road to the market” tells about strategies and tactics of bringing goods to the consumer. Pricing policy determines the success of enterprise largely; its strategy depends on the chosen channel of distribution. The manufacturer may only use its own agents and thus control quotation for goods. If such variant is not possible, then the intermediary channels are used that supposes stair-step-pricing setting. In this case each next following link can set their own prices and thus the producer loses the ability to control it. The article shows examples and provides information, which helps to determine the best type of cooperation between food’s supplier and retail. The usefulness and the benefits of such information should not be underestimated in today’s market.

The article “6 items” describes the key drivers of demand making. In order to maintain demand and sales the trading companies are adopting integrated methods with increasing frequency that provides a new quality ultimately. You will learn what is it the trade-marketing from the article and sales drivers, you will also read useful information about the segmentation of freight outlets and specific purchasing behaviour.

The head “The Market Square” is a kind of help and guide in the field of food promotion. The magazine “Food Promotion. Prod&Prod” offers its readers not only latest, but effective information.